Our Lunch and Learn guest speaker was Janet Camilleri, aka Middleaged Mama, who shared her journey to become a full time blogger and give us tips on how you can use a blog to boost your business.
You can find out more about her at https://www.middleagedmama.com.au

Blogging for Business

Janet highlighted the importance of blogging to boost your business:

  • – fresh content for google and a better looking website
  • – people buy from people they know, like and trust.
  • – Blogging helps you create a brand.
  • – SEO is a doorway to new customers
  • – good return on investment, both short term and long term
  • – good reach to your target audience

Even though blogging can be time consuming, the benefits are far-reaching. Janet’s top tips are:

  • be yourself
  • internally filter your posts – “is this something your husband would be comfortable reading?”
  • do more of what works for you
  • quality over quantity
  • write as ‘we’ for business and “I” for brand
  • VLOG if it suits your target audience

There is no secret formula when it comes to a successful blog, but using clever SEO, you can boost your business and build your brand.

SEO strategies to get your post on the front page of google
  • TECH *https:// update
    • mobile friendly
    • safety certificate
    • loads quickly
  • Onsite Optimisation
    • Content – what are your customers constantly asking you?
    • Keyword – what are people typing into the search bar?
  • Offsite Optimisation
    • Building backlinks
    • Work with me
    • Commissions
    • Free internet directories

Janet makes a living doing what she loves. Here are her top tips for making money by blogging:

  • – Write web content for other people
  • – Sponsored blog posts
  • – Paid Social Media Posts
  • – Ads
  • – Affiliate Marketing
  • – Workshops
  • – Brand Ambassador/Influencer

If you would like to join the Boss Lady Club and attend one of our Lunch and Learn sessions, follow the link and let us help you make a living doing what you love.

Join Here: https://www.facebook.com/bossladyclubredlands/